Colorado Native Lager

Trying out Colorado Native Lager's mobile marketing


Last night I tried AC Golden’s (aka Coors) Colorado Native Lager. The beer itself isn't bad and reminded me a bit of a hoppier Killian’s Irish Red. It’s got a nice amber color and a crisp lager taste. You can taste the sweetness of the malts and it’s balanced nicely with some hop bitterness.

At more than $9 for a six pack, it’s priced at the same price, or even a little higher, than most craft-brewed beers, and too be honest, if I’m going to spend nine bucks on beer, I’ll probably buy something with a bit more character.

Will cool gimmicks help this beer? I'll buy it.


I read this ad age article (hat tip to a Beer Wars’ Facebook post) about MillerCoor’s latest entry into the craft brew market. Colorado Native Lager is made entirely with ingredients from Colorado. 

That’s a pretty cool idea. In fact, I have been planning to do the same thing, except my beer would be brewed in my family cabin near Estes Park and would be called “Colorado Cabin.” Oh, and it will also be an ale, not a lager. But I digress.

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